In today’s rapidly evolving digital landscape, businesses are constantly seeking ways to stay ahead of the curve and meet the ever-changing demands of consumers. One key aspect of this is the e-commerce platform that powers their online presence. A recent survey conducted by global commerce firm Commercetools sheds light on the growing trend of businesses migrating to new e-commerce platforms in search of improved sales and revenue.
The survey, titled “State of eCommmerce: Replatforming and Migration Trends for 2024,” revealed some compelling insights. The most striking finding was that a staggering 90% of respondents who made the switch to a new e-commerce platform experienced positive results. This included retailers, B2B manufacturers, and CPG brands, all of whom reported significant improvements in their sales and revenue figures post-migration.
Of those who migrated, 30% reported a sales increase of 30% or more, while 42% saw revenue growth of 10% or higher. These impressive numbers highlight the tangible benefits that businesses can reap from investing in a new e-commerce platform. It’s no wonder then that more than three-quarters (77%) of respondents expressed a sense of urgency to migrate within the next year, citing issues such as limited scalability and poor user experiences as key drivers for change.
One of the key advantages reported by respondents post-migration was the significant improvement in site performance. An overwhelming majority (94%) stated that their new platform had a positive impact on their site’s speed and reliability, leading to a better overall user experience. Additionally, 86% of respondents noted that their new platform offered more customization options, allowing them to tailor their online storefront to better meet the needs of their customers.
Overall, the feedback from businesses who have recently migrated to a new e-commerce platform was overwhelmingly positive. A remarkable 92% of respondents reported being satisfied or very satisfied with their migration experience, indicating that the process was smooth and successful for the majority. Furthermore, more than six-in-ten (62%) stated that the new platform was easier for their organization to use, streamlining operations and enhancing efficiency.
In conclusion, the findings of Commercetools’ survey paint a clear picture of the growing importance of e-commerce platform migration in today’s competitive business landscape. With the promise of improved sales, revenue, and user experience, it’s no surprise that an increasing number of businesses are feeling the urgency to make the switch. As technology continues to advance and consumer expectations evolve, staying ahead of the curve with a modern, flexible e-commerce platform is essential for businesses looking to thrive in the digital age.
